Who are we?

We’re a small, agile team, dedicated to providing personalised, flexible solutions tailored to your unique needs. Whether it’s a quick turnaround project, deep-dive analysis or freelance support to ensure your projects stay on track, we adapt to fit seamlessly into your process. With Rollercoaster, you’ll experience a collaborative partnership, where your goals are our priority, and our insights drive your success.

Rollercoaster was founded by Charlotte Abrahams, an experienced and entrepreneurial insight strategist with a hands-on approach and a deep passion for helping businesses grow. Charlotte’s career has been built on supporting organisations of all shapes and sizes—from small startups to global brands and established agencies—offering research expertise exactly when and where it’s needed most.

Making Research Simple, Accessible, and Tailored to your journey.

At Rollercoaster, we’re here to guide you through the highs and lows of business, offering insights into consumers, markets, and trends to help you navigate every twist and turn. With years of experience at leading insights and innovation agencies, working freelance with diverse businesses, and collaborating with and within startups, we’ve launched this new venture to bring our skills to you.

Our mission is to make research more accessible, practical, and even fun. Whether you’re launching something new, refining, or simply trying to make sense of the noise, we uncover hidden patterns, emerging innovations, and critical shifts to keep you ahead.

We’re especially passionate about empowering startups and businesses new to research. Beyond delivering insights, we provide hands-on training to help teams integrate research into their decision-making, building confidence and capability at every step. To ensure we deliver exactly what you need, we also collaborate with a network of fantastic experts, building the perfect team with the right skills for every project.

For us, it’s not just about delivering results—it’s about making the entire journey inspiring, collaborative, and full of learning.

 Contact us.

  • hello@wearerollercoaster.com